Labor Union History Essay Example | Topics and Well Written Essays - 1750 words

Labor Union History - Essay Example Labor unions became prominent in the aftermath of the Civil War. The National Labor Union was the first US union. Another famous labor union was the American Federation of Labor which was established in the late nineteenth century. It acted as a federation for skilled workers unions. In 1905 the Industrial Workers of the World was formed to represent unskilled workers. There are two umbrella organizations for unions. One of them is AFL-CIO and the Change to Win Federation. They have advocated policies that are beneficial for workers. They also have played an important role in increasing the working conditions of workers. This paper traces the history of American labor unions from World War II till the present era (Vittoz, 45). The Congress of Industrial Organizations was established by an autocratic person John Lewis. The CIO organized millions of workers in the 1930s. Lewis was a charismatic speaker and strategist whose speeches forced the closure of the coal industry to ensure that his demands were met. Lewis supported President Roosevelt at the onset of the New Deal. Roosevelt had tremendous appeal with workers. Lewis sent organizers to mobilize thousands of workers to support President Roosevelt. He was one of the main financial supporters of Roosevelt. It is estimated that he contributed over five hundred thousand dollars to Roosevelt's election campaign (Zieger, 65). Lewis organized trade unions in the... By organizing steelworkers, Lewis clashed with the AFL. The AFL represented workers from all industries rather than a particular trade (Zieger, 85). Lewis pushed for a change in the policy of the AFL with regards to industrial organizing. He did this by calling upon leaders of other unions within the AFL. William Green who was the president of AFL opposed Lewis and considered him as an enemy. The CIO was now known as the Congress of Industrial Organizations. Lewis firmly established the organization as a rival federation opposed to the AFL. Lewis's organization provided the financial muscle to the CIO as they organized drives to recruit workers and form trade unions. Phillip Murray was the protg of Lewis. He was made the head of the Steel Workers Organizing Committee. The UAW conducted the Flint and Chrysler sit-down strikes in the 1930s in which Lewis successfully used negotiations to approve worker demands. The CIO had a total strength of 2,850,000 workers in 1942. The economic depression of the 1930s caused a decline in the labor union membership. The union movement was also marked by failures to obtain concessions from the mass production industries and to organize the workers. However during the 1930s, the US congress passed legislation during the New Deal. Collective bargaining was allowed by the passing of the National Industrial Recovery Act in 1933. Businesses were also required to maintain good relations with trade unions under the 1935 Wagner Act. Prices and wages were stabilized by the National Recovery Administration. A number of regulations were imposed that set price and production standards for all kinds of goods. However this had an adverse impact on the labor unions since employers had to hire people at an expensive

Alcohol Abuse And Alcohol Dependence Essay Example for Free

Alcohol Abuse And Alcohol Dependence Essay According to the Diagnostic and Statistical Manual of Mental disorders, Alcohol Abuse is defined as the harmful use of alcohol. Harmful use of Alcohol also implies the abusive use of alcohol and its physical and mental effects. Alcohol abusers according to the study are more prone to drink- seeking behaviors and alcohol tolerance. They can consume large amounts of alcohol to Alcohol abusers also have the psychological capacity to think of alcohol as a way to cure hangovers and exhibit the compulsion or the urge to drink or the compulsive need to consume alcohol. Those who exhibit alcohol abuse also show signs of alcohol abuse. Alcohol dependence is defined as a chronic disease that is influenced by the social and environmental factors. According to experts, Alcohol dependence is used by a person to avoid social and emotional problems in life. There are four signs of alcohol dependence: Constant craving for alcohol Withdrawal symptoms associated with the sudden stop of alcohol consumption Inability to stop alcohol consumption Alcohol tolerance Alcohol dependence brings about certain signs that show that a person is alcohol dependent: The urge to drink every morning Drinking alone and to feel comfortable around people Drinking to the point of experiencing blackout or results to intoxification Drinking to relieve tension or settle emotional or mental problems References Alcohol Dependence. (n.d.). Retrieved from The Health Authority: http://www.healthauthority.com/AlcoholDependence.htm

Copyright infringement Essay -- Plaigarism Technology Papers

Copyright infringement In general terms, copyright provides an author with a tool to protect a work from being taken, used, and exploited by others without permission (Roseoner 1). This is further defined in federal statute 17 U.S.C. Section 106. The owner of the copyrighted work has the exclusive right to authorize any of the following: - to reproduce the copyrighted work in copies - to prepare derivative works based upon the copyrighted work - to distribute copies of the copyrighted work to the public - to display the copyrighted work in a public setting There have been many underlying forces that have shaped the copyright law in our legal system today. Tensions have always existed between the rights of the public versus the rights of the artist. The term of copyright imposes limitations on the public and weighs in favor of the artist. Of course, the irony of this, is the fact that the public’s appreciation of a particular work of art extends well beyond the life of the original artist. The system of copyright law have, and will, continue to change. New means to create, store, and deliver art, place access to and use of all imagery, perhaps on the model of a compulsory license which means that the copyright owner has no right to prevent the use of copyrighted work. Copyright owners may not have the right to control usage, but they do receive a fee fixed either by voluntary arrangements or government assistance. We know that the history of copyright began with, and manifested by, the printed word. But, images are just as susceptible to plagiaristic acts. In the early 1700’s, artist, William Hogarth and others, petitioned the English parliament to extend copyright protection to pictures and prints. Hogarth was ... ...ng at any image that is truly ‘original’. Ultimately, those viewing the image only on-screen will be missing a presence that cannot be reproduced or adequately expressed in words. It is the same kind of unquantifiable experience that is rapidly disappearing from so many facets of modern life. Works Cited Crawford, Tad. Legal Guide for the Visual Artist. New York: Allworth Press, 1999. Garmil-Jones, Katherine. The Wired Museum. Washington DC: American Association of Museums, 1997. Hind, Arthur M., A History of engraving and etching from the 15th Century to the year 1914. New York: Dover Publications, Inc., 1963. Rosenoer, Jonathan. Cyberlaw: The Law of the Internet. New York: Springer-Verlag, 1997. http:\www.computerworld.com/home/news.nsf/CWFlash/9810143copy http:\www.nolo.com/ChunkPCT/PCT23.HTML http://mail.bris.ac.uk/~lijeh/ftcopy.htm

Radio Television Malaysia

The history of radio in Malaysia started in the year 1921. A. L. Birch, an electrical engineer from the Johor Government brought the original radio set into the country. (Radio Television Malaysia, 2010) Johor Wireless Association was set up and broadcasting through 300 meter waves began. (Radio Television Malaysia, 2010) This was then followed by the establishment of the same association in Penang and the Malayan Wireless Association in Kuala Lumpur. Studio of Broadcasting Corporation of Malaya was opened on 11th March 1937 by Sir Shenton Thomas. Radio Television Malaysia, 2010) In the year 1930, Sir Earl from the Singapore Port Authority commenced its short wave broadcast every fortnight either on Sundays or Wednesdays. (Radio Television Malaysia, 2010) Straits Settlement took over The British Broadcasting Corporation of Malaysia. Radio channels in Malacca, Penang, Kuala Lumpur and Seremban and Singapore was taken over by the Japanese to broadcast misinformation. (Radio Television Malaysia, 2010) Department of Broadcasting was set up in Singapore on the 1st of April year 1946. In the early 50's, broadcasting activities in Malaya were operated from its temporary studio in Jalan Young in Kuala Lumpur and later in 1956, were moved to the Federal House, Kuala Lumpur. (Radio Television Malaysia, 2010) Broadcasting in Malaysia started to grow throughout the country, including Sabah and Sarawak. On 28th December 1963, Television services were brought into the business. (Radio Television Malaysia, 2010) The growth of the first channel, Rangkaian Satu encouraged the second channel to be recognized on 17th November 1969. Followed by the incident where Radio and Television were combined under the Ministry of Information. Quick development was seen in broadcasting for both television and radio. Broadcast time was extended so that everyone can have the luxury of listening to it, even for the night shift workers. (Radio Television Malaysia, 2010) Different languages were broadcasted as well. Growth of television became very rapid. On 1st March 1994, TV Malaysia started its early telecast as early as 6 in the morning. TV1, the Prime Channel brought in â€Å"Selamat Pagi Malaysia† (Good Morning Malaysia). TV2, The Golden Channel, later trailed by launching â€Å"Moving On Two† in December 1996. Radio Television Malaysia, 2010) Viewers started increasing year by year by then. RTM has existing telecommunication via TV1, TV2, and the 34 radio channels of various languages at the National, state, local and international level. (Radio Television Malaysia, 2010)The audience share for TV1 is 15. 9%. Whereas audience share for TV2 is 19. 2%. TV2 has more audience share. RTM1 broadcasts its news at 8 pm. News style is very localized and limited with just a few international news only. All news presented was current news. No old news was reported unless it is following up news. Example of current and local news reported is local news on fake eggs and fake medicine. Other than that, missing girl case in Kelantan was also one of the current news reported. Nevertheless, the example of international news reported was news on Japan after the Tsunami and news on recent floods that hit Australia. There was no sense of entertainment in RTM1 news. However for TV2 news which is broadcast at 8. 30pm, news reported is less localized. News reported are less localized with the balance of both local and international news making it more interesting for viewers and audience to know what is happening around the world. All news presented was current and similar to RTM1. Example of local news presented by TV2 is recent BAKTI news and baby dumping cases. Example of International news reported by TV2 is China’s agriculture state and about Tsunami victims in Japan. For entertainment base however, there was no actual entertainment sector in both RTM1 and TV2. Nevertheless, RTM1 did have a small sector on promoting Sarawak’s tourism and the beauty of the country. Included its history, background of Sarawak, wayang kulit and popular buildings. Basically, just promoting the country and encourage us to travel locally. Other than that, TV2 have a small segment called â€Å"Today in History† talking about history of our country hoping to educate us and remind us not to repeat history. RTM 1 had sign language translator which showed the channel’s concern to be able to cater all types of viewers. Other than that, RTM1 had relevant notes at the bottom of the screen for additional information as well. Audience can catch up on the notes if they happen to miss the reporters reporting on the news. Brief information and part on Malaysian stock markets was showed as well. TV2 news had clear and relevant points that simplified viewers understanding of the news shown. TV2 too had notes at the bottom of the screen as well making it audience friendly. News anchor looked more relaxed when presenting the news compared to news anchor in RTM1. Unfortunately, TV2 does not have sign language translator. In a nutshell, both channels had clear and relevant videos to give a mental picture to viewers, clear introduction in presenting news, and lastly, relevant interviews and quotes to strengthen the points made with the news presented. For style of writing, RTM1 used familiar words in reporting. Unfortunately, the â€Å"how† element was not described thoroughly in the news reporting of RTM1. The â€Å"how† element was missing. TV2 news uses formal English to present news in formal way. Nevertheless, the who, what, why, why, how element was all clearly mentioned in the broadcast piece which can definitely deliver the message to the news viewers. News in RTM1 is not as concrete as only brief information, a â€Å"run through† was given to the audience about the news. For example, only brief information was given about the announcement of the 1Malaysia email project. TV2 broadcast news is more concise and factual. The flow of broadcast news piece came out as more effective in TV2 news compared to RTM1 as the news in TV2 goes in order. News in RTM1 was formal and straight to the point. Some news presented was less important and they had videos shown with the news to create a scene. For TV2, was formal but less tense environment. Fortunately, more selection of news for viewers as it had a balance of both international and local news. Both channels had certain trades, time of news showed competitiveness as RTM1 news is at 8pm whereas RTM2 news broadcast at 8. 30pm. Audience would have to make a choice in choosing which news to watch.

Psycho Dynamic Theories

Psychodynamic Theory: â€Å"Fathers Influence on Children’s Development† Jeff Santiago California State University, Fresno Human Behavior in the Social Environment: A Multi-Systems Approach Social Work 212 Dr. Kris Clarke October 15, 2012 Psychodynamic Theory: â€Å"Fathers Influence on Children’s Development† Psychodynamic Theory Understanding the significance of the father’s role and their influences on children’s development has been at the forefront of empirical research over the last ten years.Numerous studies have enriched empirical literature regarding the father’s influence on children’s development. Theorists have reestablished the conceptual framework in outlining the significance to elicit father’s influence on children’s development (Zacker, 1978). In this paper I will examine the Psychodynamic theory and show the relevance, and applicability to Father’s role in child development. (Kriston, Holze l, & Harter, 2009) indicated that long-term psychodynamic psychotherapy (LTPP) is more effective than shorter forms of psychotherapy.Therefore, conceptualizing the framework of the psychodynamic theory and the impact it has on the father’s role on child development is critical in understanding its relevance. The review of theory is followed by discussion and the direct correlation to father’s role on child development. Historically, there has been limited empirical research on psychodynamic theory. Psychodynamic outcome research is underrepresented in the empirical literature and much of psychodynamic research is process-oriented rather than outcome-oriented (Brandell, 2005).The psychodynamic theory can be challenging to conceptualize, due to its dual implications. (Brandell, 2005) states that psychodynamic models are complex to evaluate, in part because they are concerned with meaning as well as behavior change, and consequently psychodynamic practice has become less well understood and less often practiced. However, understanding psychodynamic theory and how the inner energies are what motivate, dominate, and control people’s behavior, re based in past experience and present reality. According to (Berzoff, Flanagan, & Hertz, 2002) clinical knowledge grounded in psychodynamic theory is one of the most powerful ways we have in looking inside someone’s heart and mind, and without it, we are almost blind, limited to the surface. Understanding the internal psychological factors, and how they are interwoven with external factors such as culture, gender, race, class, and biology help us understand the intricate complexities of an individual.From this perspective, we study how the outside develops a person psychologically, and in turn, how the inner world shapes a person’s outer reality. Internal life is intellectualized within biological and social contexts. What is inside and outside an individual comes to be metabolized as psych ological strengths and disturbances (Berzoff et al. , 2002). Through the lenses of psychodynamic theory, it accounts for the forces of love or hate, sexuality, and aggression, which express themselves differently in each individual, and ultimately shape how each individual functions and develops.According to (Berzoff et al. , 2002) Freud viewed humans as inhuman in their nature, fueled by forces, fantasies, longings, and passions beyond their control. Many psychological issues develop when forces in the mind oppose drives. Mental activity derives from the id, the ego, and superego, each having unique functions. Although despite having these unique functions, they frequently conflict with one another (Berzoff et al. , 2002). So, psychodynamic theory involves interactions between different parts of the mind, between childhood, and adult events.Moreover, psychodynamic theory examines deep underlying issues involving the unconscious elements in interactions between individuals, where em otion is a primary focus. According to (Jarvis, 2004) psychodynamic theory emphasizes particular childhood events, ranging from sexual abuse to successful formation of an infant-primary care attachment. The significance of early relationships of our social-emotional development is profoundly affected by the quality of relationships we experience.Psychodynamic and Father’s Role on Child Development The psychodynamic theory reinforces the direct correlation to the father’s role on child development. In Freudian theory, the father is seen with particular importance related to child development (Jarvis, 2004). The psychodynamic approach assumes we are influenced in some way by mental processes by which we are not normally aware. Furthermore, there exists continuity between childhood and adult experience. According to (Jarvis, 2004, p. ) many characteristics of the adult personality, both normal and abnormal, can be traced to childhood experience. Consequently, the historic al framework of the psychodynamic theory clearly identifies the importance of early relationships, especially father’s role on child development. There is an importance of early relationships, and the psychological significance of subjective experience and unconscious mental processes (Jarvis, 2004). The psychodynamic theory reiterates that children benefit from male contributions to children’s early experiences.The relevance from the psychodynamic theory, significantly impacts the direct correlation of father’s role in child development. Father’s have significant influences on adjustment, and become increasingly important as offspring move into adulthood. (Jarvis, 2004) states several contributors illustrate historical, cultural, and family ideologies inform the roles fathers play, and undoubtedly shape the absolute amounts of time fathers spend with their children, the activities they share with them, and perhaps even the quality of relationships betwee n fathers and children.The framework of the psychodynamic theory reinforces that fathers frequently play a number of roles that include: companions, care providers, spouses, protectors, models, moral guides, teachers, and breadwinners. According to (Brandell, 2005) children with highly involved fathers were characterized by increased cognitive competence, increased empathy, fewer sex-stereotyped beliefs, and a more internal locus of control. One can speculate the benefits obtained by children with highly involved fathers.Furthermore, the empirical literature review reinforces the impact of father’s role upon child development from the psychodynamic theory. Sensitive fathering that includes: responding, talking, supporting, teaching, and encouraging their children to learn, predicts children’s socio-emotional, cognitive, and linguistic achievements (Jarvis, 2004). By outlining how the id, ego, and superego have independent functions, yet in spite of the functions, have repeated conflict with one another impacted by the father’s influence upon child development.As mentioned earlier, the psychodynamic theory reinforces profound significance of early childhood relationships. References Ashford, J. B. , & LeCroy, C. W. (2010). Human Behavior in the Social Environment A Multidimensional Perspective (4th ed. ). Brooks/Cole, Cengage Learning: Author. Berzoff, J. , Flanagan, L. M. , & Hertz, P. (2002). Inside Out and Outside In. Retrieved from GOOGLE ebookstore Brandell, J. R. (2005). Psychodynamic Social Work. Columbia University Press: Columbia University. Grainger, S. (2004).Family Background and Female Sexual Behavior. Human Nature, 15(2), 133-145. Jarvis, M. (2004). Psychodynamic Psychology: Classic Theory and Contemporary Research. Retrieved from GOOGLE ebookstore Kriston, L. , Holzel, L. , & Harter, M. (2009, March 4). Analyzing Effectiveness of Long-term Psychodynamic Psyotherapy. The Journal of the American Medical Association, 301(9), 930 -933. http://dx. doi. org/10. 100/jama. 2009. 178 Zacker, J. (1978). Parents as Change Agents: A Psychodynamic Model. American Journal of Psychotherapy, 32:4, 572-582. Retrieved from

Long Tail Marketing Essay

Long Tail Marketing Essay Long Tail Marketing Essay Are you wondering what this long-tail marketing is? Me too!! The bookish definition says: ‘Long Tail Marketing is a technique to increase sales while decreasing the cost per sale by developing and selling to thousands of niche markets. It has implications within search engine marketing, online selling and advertising purchases’ Woo, that’s too technical, but what I understand is that the bottom line is to increase sales. Well, this is what any SBU would aim for. We have read about the strategies of doing this in Prof. Philip Kotler’s Marketing Management text book. I didn’t read or hear anything like long tail there. So when I first heard this term it urged me to start exploring about it and how it is related to marketing. Well here’s what I have understood and found. The term long tail is coined by Chris Anderson, the editor in chief of Wired magazine. He is also a writer and author of his 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. â€Å"Selling less of more† well that’s interesting! It is said, he brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy. What he meant is that selling small volumes of hard-to-find or unique items to many customers helps organization to realize significant profit compared to selling large volumes of popular items to few customers. The total sale of this large number of â€Å"non-popular items† is called "the long tail". How it works and the way it is different from the traditional sales cycle I would like to explain this further with an example. Suppose you own a record store. In that store your physical area is limited to what you can easily keep in stock and have readily available. As the saying goes, 20% of sale of the select or popular albums will account for 80% of your revenue. Keeping this in mind and also due to the physical limitation of inventory, it would be in your best interest to stock and fill your shelf space with the more popular items which thereby limits your chances of stocking the less popular or niche obscure albums which will have less demand. So now just think what can happen if we can take away the physical barriers and go to electronic distribution! We know that online music stores has virtually limitless inventory. This would allow us to keep even the most uncommon or niche albums in stock all of the time. Here is the interesting part. Due to the amount of large volume and available choices to your audience you will find enough demand for all of your obscure albums which will actually make up to a substantial part of your business. Selling very few copies of an enormous amount of different albums adds up to a significant part of the revenue compared to selling more copies of few albums. ITunes’s worst performing albums still get a few downloads every couple of months. Knowing that the long tail part of the distribution curve can make up a significant part of revenue is what I feel is pushing companies to go online and sell their products. Thus the boom of digital marketing is happening. The firms can carry more products at virtually no extra cost. Companies like Amazon, Apple and Yahoo have already imbibed this strategy and we all know the result. An example from Chris Anderson’s

Trustworthy vs. Trustable

Trustworthy vs. Trustable Trustworthy vs. Trustable Trustworthy vs. Trustable By Maeve Maddox Hearing the word trustable used twice on National Public Radio (NPR) in what seemed to be a serious context, I decided to explore the usage. Although the form trustable can be documented- the OED cites examples dated 1606, 1884, and 1900- it’s a rarity in modern usage. Both, trustable and untrustable make a slight showing on the Ngram Viewer beginning in 1824 and 1852, respectively, but compared to trustworthy and untrustworthy, they never rise from the very bottom of the graph. A Google search brings up about 627,000 results for trustable, compared to about 60,900,000 for trustworthy. A search for untrustable leads inexorably to this statement by Kevin McCarthy: What are her numbers today? Her numbers are dropping. Why? Because shes un-trustable. Like David A. Graham, I was ready to attribute the suddenly popular usage of untrustable to McCarthy: Color me unimpressed. The most surprising thing about this quotation is McCarthy’s coining of the word â€Å"untrustable.†- â€Å"Kevin McCarthy Steps Into a Faux Outrage,† The Atlantic, September 30, 2015. The credit/blame for introducing the form untrustable can be traced further back than McCarthy. The OED has a single citation, from 1863: â€Å"Dennis will look up at you with hisgood-natured, untrustable, Irish grey eye.†- Charles Kingsley. In 1997, the group Built to Spill released an album called Perfect from Now On. One of the songs is called â€Å"Untrustable/Part 2.† The forms trustable and untrustable are not barbaric in the way so many recent coinages are, but they’re not necessary. And to many speakers, they sound like errors for trustworthy and its negative form, untrustworthy. trustworthy adjective: Worthy of trust or confidence; reliable. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Types of Narrative Conflict7 Tips for Writing a Film ReviewIs "Number" Singular or Plural?

Catalysts Definition and How They Work

Catalysts Definition and How They Work A catalyst is a chemical substance that affects the rate of a chemical reaction by altering the activation energy required for the reaction to proceed. This process is called catalysis. A catalyst is not consumed by the reaction and it may participate in multiple reactions at a time. The only difference between a catalyzed reaction and an uncatalyzed reaction is that the activation energy is different. There is no effect on the energy of the reactants or the products. The ΔH for the reactions is the same.​ How Catalysts Work Catalysts permit an alternate mechanism for the reactants to become products, with a lower activation energy and different transition state. A catalyst may allow a reaction to proceed at a lower temperature or increase  the reaction rate  or selectivity. Catalysts often react with reactants to form intermediates that eventually yield the same reaction products and regenerate the catalyst. Note that the catalyst may be consumed during one of the intermediate steps, but it will be created again before the reaction is completed. Positive and Negative Catalysts (Inhibitors) Usually when someone refers to a catalyst, they mean a positive catalyst, which is a catalyst that  speeds up the rate of a chemical reaction by lowering its activation energy. There are also negative catalysts or inhibitors, which slow the rate of a chemical reaction or make it less likely to occur. Promoters and Catalytic Poisons A promoter is a substance that increases the activity of a catalyst. A catalytic poison is a substance that inactivates a catalyst. Catalysts in Action Enzymes are reaction-specific biological catalysts. They react with a substrate to form an unstable intermediate compound. For example, carbonic anhydrase catalyzes the reaction:H2CO3(aq) ⇆ H2O(l) CO2(aq)The enzyme allows the reaction to reach equilibrium more quickly. In the case of this reaction, the enzyme makes it possible for carbon dioxide to diffuse out of blood and into the lungs so it can be exhaled.Potassium permanganate is a catalyst for the decomposition of hydrogen peroxide into oxygen gas and water. Adding potassium permanganate increases the temperature of the reaction and its rate.Several transition metals can act as catalysts. A good example of platinum in the catalytic converter of an automobile. The catalyst makes it possible to turn toxic carbon monoxide into less toxic carbon dioxide. This is an example of heterogeneous catalysis.A classic example of a reaction that doesnt proceed at an appreciable rate until a catalyst is added is that between hydrogen g as and oxygen gas. If you mix the two gases together, nothing much happens. However, if you add heat from a lighted match or a spark, you overcome the activation energy to get the reaction started. In this reaction, the two gases react to produce water (explosively).H2 O2 ↔ H2O The combustion reaction is similar. For example, when you burn a candle, you overcome the activation energy by applying heat. Once the reaction starts, heat released from the reaction overcomes the activation energy needed to allow it to proceed.

The Divine Spark and What It Means to be Human Essay

The Divine Spark and What It Means to be Human - Essay Example Yet, I have to at least try and give an answer. What is "The Divine Spark" The most likely explanation for this, I believe, would be that sudden spark of life. It is that sudden gift of life from the divine creator. In the context of the novel though, I believe that the divine spark is the dawning of a realization for a person. That sudden understanding that whatever it was that he was questioning in the past has, when he least expected it, finally found an answer. The novel posed a serious question before me. After reading the passage in the book where the professor from the University of Virginia discussed his view of a Negro as a man with Chamberlain, I knew that I had a question to ask myself. Chamberlain said: A Negro was not a man Why wasn't he to be considered as such Regardless of race and color, he lived, breathed, and existed in the same space as his landlord. I am of the opinion that this was said because, at the time a Negro was not human because he was unlearned. That was not entirely his fault as it was illegal to teach your slaves to read in some states during that time. There were still some whites during this period that could not read or write yet nobody ever thought that he was less of a man because of his illiteracy. Is being a man based on skin color No. That is shallow and totally unacceptable. To illustrate my point, these days, the Latin Americans living in the USA have taken the place of the Negroes.

Unit 4 Individual Project Essay Example | Topics and Well Written Essays - 500 words - 1

Unit 4 Individual Project - Essay Example Euthanasia is a word derived from the Greek, simply means a â€Å"gentle and easy death† (Oxford English Dictionary, 2004). Obviously, supporters of the decriminalization of euthanasia are not using the word in this uncontroversial sense. They are not simply supporting the expansion of hospices and improvements in medical services. Rather, they are arguing that doctors should in certain circumstances be allowed to ensure an easy death not just by killing the pain but by killing the patient. Often the decision to practice euthanasia is more of a decision between letting the person die now or later, rather than a choice between life and death. Thus, it could be deemed that the movement in favor of euthanasia may be rooted in our fear of facing death, and that euthanasia is used to hasten death so that we will not have to cope with the consequences associated with the actual process of dying. In fact, according to U.S. surveys, there is greater support for physician-assisted suicide and euthanasia among patients and the general public than among physicians (Kashima and Braun, 15 October 2001). More Caucasians support these practices than members of ethnic minority groups (Braun, et al., February 2001). This is a very sorry situation wherein people would like to have complete control of their lives. In reality, humans have limited control but, ultimately, are forced to accept phenomena which they cannot change. Sickness and death fall into this category. The humane response to a dying person is to keep him company and alleviate his discomfort. There is no medical or ethical reason to deprive a person of all the pain medication needed to keep him comfortable and, for most people, a regimen of comfort care can be established in either a health care facility or at home. To be sure, keeping company with the dying and caring for their physical needs is a demanding task, but it is not a task

Management Essay Example | Topics and Well Written Essays - 2500 words - 2

Management - Essay Example Some of them can be listed as Dell, Hewlett Packard, Toshiba, Acer, Apple Inc., Lenovo and many more meeting the needs of the various segments of the industry. It is to be noted that in 2002, Compaq and Hewlett Packard formed a merger and in 2004, IBM sold off their PC business to Lenovo. The Compaq and IBM used to dominate the market in the mid-1990s and HP and Dell were formidable players in the late 1990s when share of IBM was dwindling year after year. With a great foresight, IBM became a minority share holder in Lenovo capturing18.4% share holding and IBM granted Lenovo rights to use their brand for 5 years. Eventually, Lenovo got the product brand ‘ThinkPad’ from the IBM on permanent basis. (IBM sells PC†¦2004) ASPECT 1 SWOT Analysis of Lenovo It will be worthwhile to see the Strengths, and Weaknesses of the company. Further it would be appropriate to look into the opportunities that are waiting for the company and impending threats which can hamper the growth of the company. Strengths a. The company has got back-up of IBM through their well qualified technical and managerial staff. b. All its computers are sold with IBM brand ‘ThinkPad’ providing a confidence to the consumers in the market place. c. For having access to low-cost labor, the company enjoys low cost of production across its product range. d. Being a state-owned company, the company is supported through local favorable rules and regulations during normal and adverse market conditions. Weaknesses a. Having few manufacturing bases outside china, the company may be in trouble during calamities, or natural disasters within the country. b. Being a state-owned company, certain delay in decision making process is inevitable and that works negatively for the company. Opportunities a. Worldwide installations are growing at the rate of 10 percent and above. PC penetration is still low in emerging markets and there is also a considerable market waiting to be tapped in mat ured economies. This provides a good growth possibility for the company like Lenovo. b. The field of computers is making regular up gradation and due to its linkages with IBM; the company is well placed in adopting any new technology that may come from its technology partner. c. In the long run, IBM’s expertise in the field of software and the long history of research and development is likely to give immense benefits to Lenovo. It forms a good synergy between the companies like Lenovo–having a low-cost manufacturing base and technology inputs from a technology giant like IBM. Threats a. Lenovo is currently competing with some of the world best companies like Acer, Dell, and Hewlett Packard. Any merger between them is likely to create a big threat to Lenovo. b. Dell and HP are expanding their operations and opening new manufacturing bases in China. This can certainly be looked as a big threat to the company. The SWOT analysis will also have bearing of some of the exter nal forces that may affect Lenovo. It will be worthwhile to identify some of the sociopolitical and other factors that may influence the working of Lenovo. Lenovo is a state-owned company having most of its operations in China barring a few installations in India and Mexico. India and Mexico operations are mostly for the local needs of that country. (News 2007) Majority of the manufacturing operations of Lenovo are based at China. Lenovo is a stat

The Determinants of Household Poverty in the USA - 1980 Statistics Project

The Determinants of Household Poverty in the USA - 1980 - Statistics Project Example It is the dependent variable in this analysis. Family size is basically the number of people in a single family. The county-level family sizes were obtained by dividing the total number of people within respective counties by the number of households. Large family sizes are known to increase dependency levels, thereby making it more difficult for the breadwinners to invest in productive income-generating ventures and subsequently increasing poverty levels. Urbanization refers to the percentage of the entire population in a county that resides in urban areas. According to Cali and Menon (2009), urbanization has a net poverty reduction effect, since it invigorates business aspirations and income prospects for the population. Unemployment rate is the percentage of the entire population within a locality that is unemployed. Unemployed people tend to have higher poverty levels. Higher unemployment rates correspond to higher poverty levels within a population. Income refers to the median income of all the employed individuals within a county. The higher the average income for a population, the lower the poverty levels within it. Higher income enables workers to live more comfortably since they can meet their needs and obligations more easily. Equally, better-paid people tend to have more room for investing and, therefore, diversifying their earnings to accumulate even higher income. This study aims to establish the individual strengths of each of the independent variables as a determinant of poverty (the dependent variable). Correlation analysis has been used to establish the nature of the relationship between each of the independent variables and poverty (whether positive or negative). Using regression analysis, the independent variables are investigated for their ability to predict levels of poverty within the sample population. This type of analysis also provides the basis for obtaining a predictive model that can be used to project future poverty

Examine the application of the maxims of equity in the context of Essay

Examine the application of the maxims of equity in the context of trusts - Essay Example Under trust, the trustee is a person appointed by law to hold the property on behalf of the beneficiary (Clements and Abass, 2009). In so doing, the trustee is under obligation or submitting to a form of legal obligation mainly referred to as the English law. Moreover, a trustee may be bound by onerous responsibilities, mainly those imposed by the statute, by general principles of equity, or by the trust instrument (Oakley, Parker and Mellows, 2008). What is important is that there are severe costs awaiting trustees, particularly those who neglect their duties or violate the terms and conditions of the trust. Essentially, thus, there must be certainty and clarity when setting up a trust. It is important to be clear that the trustee is bound by the trust and as such, may not make use of the property in his personal capacity (Moffat, Bean and Probert 2009). Likewise, the beneficiary’s rights must be established with clarity and certainty so that they are in a position to enforce the trust in the case the trustee has failed to observe the terms set out. The above-quoted dictum or maxim of His Lordship will form the context for examining how principles of equity are applied in the context of trusts. In maxims of equity and trust, there is no wrong without a remedy. As Moffat (2009) holds, it is the responsibility of the court of law to offer a consideration or remedy for a plaintiff even in the case where none has been provided in the statute book. This is because, as stipulated in the ubi jus ibi remedium, a remedy exists where there is a right (McFarlane, Hopkins and Nield, 2012). Suffice to say, this underlies the entire concept of equity because, until now, the common law courts completely refuse to provide sufficient remedies in certain circumstances. For instance, when it comes to the institution of trust, common law does not wholesomely recognize the beneficiary’s rights, but such rights are

The Determinants of Household Poverty in the USA - 1980 Statistics Project

The Determinants of Household Poverty in the USA - 1980 - Statistics Project Example It is the dependent variable in this analysis. Family size is basically the number of people in a single family. The county-level family sizes were obtained by dividing the total number of people within respective counties by the number of households. Large family sizes are known to increase dependency levels, thereby making it more difficult for the breadwinners to invest in productive income-generating ventures and subsequently increasing poverty levels. Urbanization refers to the percentage of the entire population in a county that resides in urban areas. According to Cali and Menon (2009), urbanization has a net poverty reduction effect, since it invigorates business aspirations and income prospects for the population. Unemployment rate is the percentage of the entire population within a locality that is unemployed. Unemployed people tend to have higher poverty levels. Higher unemployment rates correspond to higher poverty levels within a population. Income refers to the median income of all the employed individuals within a county. The higher the average income for a population, the lower the poverty levels within it. Higher income enables workers to live more comfortably since they can meet their needs and obligations more easily. Equally, better-paid people tend to have more room for investing and, therefore, diversifying their earnings to accumulate even higher income. This study aims to establish the individual strengths of each of the independent variables as a determinant of poverty (the dependent variable). Correlation analysis has been used to establish the nature of the relationship between each of the independent variables and poverty (whether positive or negative). Using regression analysis, the independent variables are investigated for their ability to predict levels of poverty within the sample population. This type of analysis also provides the basis for obtaining a predictive model that can be used to project future poverty

Affirmative action in higher education Essay Example | Topics and Well Written Essays - 500 words

Affirmative action in higher education - Essay Example These points are substantial. At the other extreme, those that oppose affirmative action advocate the repeal of the concept in its entirety. What the political process needs, in my view, is a little more compromise. It is unfortunate that a white student is denied her dream after working so hard for so many years. It is equally unfortunate that a racial minority is denied the opportunity to study. Both deserve the opportunity to study in a college or university.The conservative commentators present some valid arguments. Discrimination, for instance, is wrong. Reverse discrimination punishes innocent students for the misdeeds of their predecessors. This is a difficult argument to overcome. Nonetheless, this argument seems too rigid. We don't live in a world of absolute truths. Thus, it seems to me that minor attempts to remedy decades of racial injustice are reasonable.The liberal commentators emphasize the fact that minority students are still subject to disadvantages. There are soci al, cultural, and economic factors which affect their performance on standard entrance examinations.

Organizational Behavior Study Guide Essay Example for Free

Organizational Behavior Study Guide Essay Organizational Behavior – is the understanding of how organizations work and how to have people perform efficiently. It is extracted from different areas of study, and is interested in how these fields are integrated into workplace behavior. Basic Leadership Model – knowledge of OB x behavioral skills = leadership effectiveness Organizational Behavior – 1) individual level is where members make sense of the world and derive motivation. 2) how teams function. How they deal, ethical decision making, and power politics. 3) Organizational level – how the firm is structured, selecting developing talent, creating sustaining a culture, manage change. Behavioral skills – facilitate team decision making, effective communication, effective negotiation, use power wisely, and managers organization change. Organization change over time – theories become more complex and and yet more accurate but they are harder to apply since they are all based on the situation and culture limits the applicability of these theories also. Pre 20 century – work was done from home/crafts, orgs were military and church, Adam Smith division of labor and theories of use of machinery to save labor costs. 1900 – industrialism and mass production using division of labor. 1920 – scientific management fred taylor: cult of efficiency task analysis, standardization, pay by performance, training, and systemic selection. Classical management: Henry Fayle: PODSC: planning, organizing, directing, staffing, and controlling. Unity of command: one leader, specialization: doing one activity and people got good at it so replacing was easy. Scalar chain: the yields of an output TxC input multiplied by constant. Span of control: how many subordinates under control. During this time was 5 to 7 now its over 20. 1930 Hawthorne studies by Elton mayo. Findings were that interaction in the test group had increased productivity; feelings and supervision had big effect in production. Informal groups also were formed due to interaction. 1940 –group dynamics: when teams made their own decisions they required more information to be shared with employees and yet this was complex but made them have a sense of commitment to the job. Bureaucracy with Max Weber: job descriptions, specific responsibility, written rules, right of appeal, fair and equal treatment and managing became a profession to learn. 1950- Task leaders were only concerned with accomplishing the task. Social leaders were concerned with employees. Limits to rationality suffice rather than maximize. There is a limit of how much info. You can absorb. Gordon Howell: it asked for professionalism and more scientific knowledge. 1960,1970-Systems thinking environment and organization explaining and predicting behavior. Contingency thinking variables on factors. Leadership is contingent on many factors. 1980 and now – Mckribbin porter studies asked for more communication, and social skills and cultural diversity. Leader-awareness will make a better leader. Biographical traits, personality, attitudes and values, ability influences your perception and motives. And perception and motivation influence productivity, absence, turnover, and satisfaction. When hiring: skills, attitudes and values, and personality are looked at if you fit in the organization and see how well you work in teams. People who don’t fit in will have low performance high absenteeism/turnover. Age-older people are less likely to be absent for avoidable reasons and more likely to be absent for unavoidable reasons. (such as illness). Older people have les employment opportunities. Their job provides them with higher wages and pension benefits. Productivity there is no relation with age. Positive satisfaction 60+. Gender- no gender differences and no differences in productivity. Women are more likely to be absent because of children. Marital status- in general married people are more stable, brings job to be more valuable, fewer absence and turnover rates, more satisfied. Tenure – people who have been around for a long while are likely to stay and there is decreased turnover. Tenure on previous jobs help predict employees future turnover. Promotes conveys loyalty. Extra experience leads to increased productivity. Ability – skills that individual posses. Intellectual ability: mental activities, thinking, reasoning and problem solving. Those individuals who have a high intellectual ability and work at jobs that do not challenge them become bored and lack motivation. Physical ability: require physical traits for some jobs. Emotional intelligence: self awareness becoming aware of yourself and your areas of strength. Self management working without constant supervision. Self motivated ability to persist if there is setbacks or failures, social skills the ability to deal with others and their emotions, empathy ability to sense how others are feeling. Emotional intelligence affects job performance as employees can relate to each other. Cultural Values – experiences learned that shape our behavior. High low power distance: how equal or unequal you are between others in your society, u.s is low/democratic. Uncertainity avoidance: preferring structure than unstructured. Cognitive dissoance: when there is a conflicting emotion or tension after making a decision. Refers to any incompatibility than an individual might perceive between two or more if his or her attitudes, or between his or her behavior and attitudes. Personality – heredity, environment, situations determine personality. Locus of control: the degree to which people believe they are masters of their own fate. When we succeed we take credit for it, but when we fail, we blame others. Internals: in control of our destiny and are more satisfied and fewer absences. Externals: believe their lives are controlled by outside forces higher absences and less satisfaction. Extroversion: social, assertive. Introverted: reserved, timid. Machiavellianism: pragmatic, emotional distant, ends justify means, aggressive tactics. High mach’s: less persuaded, win more, manipulate more, flourish face to face and when there’s no rules. Self esteem: more confidence, higher risk takers. Self monitoring: ability to adjust to external behavior and situations. High Self monitors: aware of outside cues, and put on faces. Perceptions-input gives meaning to surrounding. Influenced by perceiver: attitudes, motives, interests, experiences, expectations. Target: motion, size, background, similarity. Situation: time, work, social. We judge people to find a behavior based on motives and interests. Attribution Theory- Attribution theory- Tries to explain the ways in which we judge people differently, depending on the meaning we attribute to a given behavior. We attempt to determine if a given behavior is internally or externally caused. Assessed by 3 factors: Distinctiveness- whether an individual displays different behaviors in different situations. Consensus- is his response unique or expected from everyone in a similar situation? Consistency- does the person respond the same way over time? Fundamental attribution error- The tendency to underestimate the influence of external factors and overestimate the internal factors when making judgments about others’ behaviors. Self-serving bias- The tendency for individuals to atribute their own successes to internal factors and blame failures on external factors. Frequently used shortcuts in judging others: Selective perception- The tendency to selectively interpret what one sees on the basis of one’s interest, background, experience, and attitudes. Halo effect- the tendency to draw a general impression about an individual on a basis of a single characteristic. â€Å"he is all good and nothing bad† or vice versa. Contrast effect- Evaluation of a person’s characteristics that is affected by comparison with other people recently encountered who rank higher or lower on the same characteristic. Ie. Someone being assessed right after an expert or someone that does a bad job will affect how you view that person. Stereotyping- Judging someone on the basis of one’s perception of the group to which that person belongs.Profiling/Stereotyping- A form of stereotyping in which a group of individuals is singed out- typically on basis of race, ethnicity- for intensive inquiry, scrutiny, or investigation.Self- fulfilling prophecy- a situation in which a person inaccurately perceives a second person, and the resulting expectations cause the second person to behave in ways consistent with the original perception. Motivation- how much effort an individual puts forth to achieve organizational goals. Performance = motivation, ability, opportunity. Learning Theory – environment determines an individuals behavior. Law of Effect(operant conditioning, or reinforcement theory) behavior is a function of its consequences. People got to learn to behave a way to get what the want. Shaping Behavior- individuals behavior is shaped by rewarding each successive step that moves them closer to a desired response. Positive reinforcement: following a desired response with something pleasant, negative: following a response by termination or withdrawal of something unpleasant. Punishment: causing an unpleasant condition to eliminate an undesirable behavior. Extinction: eliminating any reinforcement that maintains behavior. Applied: Well pay vs sick pay, lotteries, and recognition programs. Need Theory- the individual is in control of changing behavior and not the environment. Maslows Hierarchy: Maslow’s hierarchy of needs. From Low to high. 1. Physiological- food, water, shelter, bodily needs 2. Safety- protection from emotional and physical harm 3. Social- affection, belongingness, friends 4. Esteem- self respect, autonomy, recognition, attention 5. Self actualization- achieving full potential, growth As each need becomes satisfied the next need becomes dominant. A substantial satisfied need no longer motivates. High order needs: internally satisfied such as social , esteem, and self actualization. Low order needs: externally and psycho and safety needs. Extrinsic rewards such as pay tends to decrease motivation for something that was intrinsically rewarding. Extrinsic rewards given to someone performing an interesting task causes interest in the task. Two factor theory: intrinsic factors such as advancement, recognition, responsibility, and achievement, are related to job satisfaction and extrinsic factors such as supervision, pay, company policies, and working conditions are associated with dissatisfaction. Hygiene factors – these factors are conditions surrounding the job â€Å"low order needs† and people complain about and in order to motivate people on the job hertzburg suggests to emphasize characteristics that people find intrinsically rewarding. Equity Theory- comparison of outcomes such as rewards and promotions, to inputs such as effort, skills, experience, and knowledge to others in the organization and then respond to eliminate any inequities. Inequity (under rewarded) low performance and over rewarded performance will increase. Job enrichment (vertical)- is the vertical expansion of jobs, increasing the degree to which the worker controls the planning, execution, and evaluation of his or her work. Expanding jobs vertically gives employees the opportunities, responsibilities, and controls that were previously reserved for management. Autonomy, feed back results, feedback channel, and recognizes individuals desire to grow. Job enlargement (horizontal)- is the idea to expand jobs, more tasks to work with, broaden the job. Skill variety, task identity: seeing the job getting fully done, task significance allows employees to form natural work units where asks they perform create meaningful whole. Employee Involvement Programs- allows orgs to focus on areas their workers know best. Gives sense of belonging, power, information, attitudes/values, and rewards move down the org, allows high needs to be satisfied, becoming motivated, committed, performance up, and satisfied. Line of sight: things way too far away that decreased motivation. Expectancy Theory- belief that an employee will be motivated to exert effort when it will lead to good performance then reward and hence satisfy its goals. Developed by Victor Vroom. Expectancy (effort – performance) belief That effort will lead to good performance. Skills experience and performance clarity is satisfied. Instrumentality (performance – reward) belief that good performance will lead to desired outcomes. Valence (reward – personal goal) the degree to which org. rewards will satisfy your needs and how attractive they are intrinsic and extrinsic. Effort to perform = expectancy, instrumental, valance. Gain Sharing- a formula based on group incentive plan. Focuses on productivity cost saving rather than profits. Relies less on extrinsic factors. Gain can happen without profit. Skill based pay- pay levels are based on how many skills employees have. Technical, managerial, and social. Provides flexibility to perform diff. tasks and skills are interchangeable. Facilitates communication between people to gain better understanding of the jobs. Downside, no promotions and there are limitations to how much you can learn before you top out. Timed training rotation: periodic shifting of an employee from one task to another. When employee becomes not challenged the employee is changed to maintain motivation levels high. Trait Theory- differs leaders from non-leaders. By looking at personal qualities to traits. Works well when in no structure or ambiguous teams. Leaders are born not made. Emergence of leadership rather than the leaders effect on performance. They have to be ambitious, energy, honesty, integrity, high self monitors. However, the theory may not work because fails to clarify the importance of different traits. Not a clear cause and effect relationship. Behavior Theories- assumes that leaders can be trained and the goal here is to develop potential leaders. The problem with these theories is that effective behaviors do not generalize across situations. Ohio studies: 2 dimensions: initiating structure: extent to which a leader is likely to define goals and expectations. Leaders focus is task. Consideration: the extent to which a leader has a relation with employees, trust, respect for ideas, and feelings. The leader is people oriented and focused on the employees.

Case Study: Therapeutic Modalities

Case Study: Therapeutic Modalities Three types of counselling approaches and intervention techniques are described and evaluated. The three approaches are, person centred approach, cognitive behavioural approach and the feminist approach. The person-centred approach was developed by the American psychologist Carl Rogers in the 1940-1950s (Rogers 1942, Rogers 1951) and this approach, also known as the client-centered or non-directive approach, continues to be used widely to this day. As the name of the theory implies, within the client-centered approach the counselling process places a heavy emphasis on the clients own ability to resolve their problems. At the time it was developed, Rogerian therapy marked a distinct departure from the traditional psychotherapy in that the person being consulted was not termed to be the patient. Carl Rogers believed in the clients own capacity to develop and improve based on their resources rather than as the result of some techniques employed by the counsellor. The role of the counsellor changed into that of a facilitator rather than a doctor, and the function of the therapy was to help the client tap into their own resources. The person-centred approach presupposes six core conditions required for therapeutic change: psychological contact between the client and the therapist; client incongruence; therapist congruence; therapist unconditional positive regard; accurate empathic understanding; client perception of the empathic understanding and unconditional positive regard (Corey 2009). These six conditions are considered to be sufficient and necessary for the success of a therapeutic relationship. The first condition, psychological contact, is the sense of dependency between the counsellor and the client that goes beyond the obvious sensory contact. The relationship between the two is characterised by equality both the therapist and the client are on the path of discovery, and both share intimate information. Therapists have the role of a guide on this journey because they are more experienced, but it is a mutual journey nevertheless. The condition of client incongruence the clients sense of unrest and anxiety. Within the framework of Rogerian theory, personality incongruence is the imbalance between the self-concept, the ideal self, and organismic experience. The clients sense of incongruence stems from the desire to achieve a balance between these three components (Rogers,1951). Therapist congruence, on the other hand, is the therapists level of authenticity in their relationship with the client. In other words, the therapist must be completely open with the client, sharing their emotions, attitudes and reactions that develop in the course of the interaction. The role of the therapist is to serve as a model of a human being who is at peace with their inner-self and accept themselves and others without inhibition or false pretences. In a successful therapeutic relationship, the therapist will be genuinely moved to communicate personal information and will be genuinely engaged in their relationship with the client. The second important quality on the part of the therapist is unconditional positive regard for their client. The therapist is accepting of their client without approving or disapproving of their behaviour, there are no judgmental feelings and no conditions for approval. As Fall et al. (2004, p.202) point out Unconditional positive regard is more than acceptance; it is an unwavering respect for the humanity of the client that is not affected by the behaviour demonstrated by the client. Another cornerstone of person-centered approach is the concept of accurate empathic understanding. This part of the therapist-client relationship consists in the therapists ability to experience the clients feelings as if they were his own. Such empathy will allow the therapist to arrive at an accurate understanding of those parts of the clients experience that remain not verbalised directly. The therapist is then able to help their client to clarify and work through feelings that lie only at the edge of their conscious awareness. Finally, the success of a therapeutic relationship also depends on the clients perception of the therapist. The three qualities need to be sufficiently communicated to the client so they feels safe to disclose their inner world to the therapist. This final quality of the relationship speaks to the dynamic nature of the person-oriented approach the therapist creates the necessary conditions for the client to progress, but the ultimate success hinges upon the clients perception and the clients willingness to take advantage of those conditions. The second therapeutic modality discussed is the cognitive behaviour therapy (CBT). In its modern version the theory came into being in the 1980s and 1990s as the result of convergence of two earlier counselling approaches developed by Albert Ellis and Aaron Beck. The main difference of this therapeutic modality from the person-centered approach is that in CBT there is a stricter control by therapist in terms of the intervention techniques used. Cognitive behaviour approaches are based on the principle that the clients improvement is the result of cognitive restructuring and acquisition of new cognitive skills and thinking patterns. Such learning is directed by the therapist through a series of focused, goal-oriented intervention techniques. Cognitive behaviour therapy is an umbrella term that covers a variety of therapy types, and is thus more dispersed in terms of the specific intervention techniques used. Some examples of the more widely used and discussed cognitive behaviour therapies are Cognitive Analytic Therapy, Rational Emotive Behaviour Therapy, and Multimodal Therapy. However, there are certain principles that form the basis of the different specific applications. The Association for Behavioural and Cognitive Therapies outlines the basic cognitive and behavioural interventions as: clients learn to distinguish between thoughts and feelings; become aware of the ways in which their thoughts influence their feelings in ways that are not helpful; evaluate critically the veracity of their automatic thoughts and assumptions; develop the skills to notice, interrupt, and intervene at the level of automatic thoughts as they happen (ABCT, 2010). To distinguish between thoughts and feelings allows the client to recognise the rational thoughts that regularly become precursors to the emotions. Once such a distinction has been established the client is then encouraged to identify the unjustified and unreasonable aspects of their reactions to their own thoughts or stimuli. They further learn to take control of thoughts and feelings at the unconscious level, and engage in cognitive restructuring forming new patterns of thinking and new reactions to events. The behavioural strand in CBT brings in the two key principles of classic conditioning and operant conditioning, which both aim at encouraging positive reinforcement of positive (adaptive) behaviours and minimize reinforcement of destructive (maladaptive) behaviours. Fall et al. (2004) point out that in behavioural approaches to counselling, the counsellor focuses less on the past, and more so on the present and future, seeking to identify aspects of the clients environment that can be modified in order to reinforce adaptive behaviour patterns. The two strands, cognitive and behavioural, merge in CBT approaches to produce treatment that is usually short-term and skills-based. This means that most of the clients progress happens outside of the counselling sessions, in the real world, where they practice the behaviours and thinking patterns pointed out in the counselling sessions. CBT is, thus, empirically based both in theory and practice, as the clients progress is measured by reports of practical successes in their attempts to change both their environment and their reactions to their environment. Finally, the third therapeutic modality is the feminist approach to therapy. It emerged as the outcome of the revision of traditional counselling theories from the feminist perspective. Such a revision brought about a new agenda and a new vision of womens mental health as a unique category separate from concerns that are characteristic of the male population. Worell Remer (2004, p.6) name 15 issues in the traditional psychotherapy that stimulated the emergence of feminist approaches. Among them are dissatisfaction with the traditional theories of female and male development and behaviour that depicted stereotyped male traits as the norm and females as deficient by comparison, and frustration with the continuing omission of women from the knowledge base of psychology. Although the term feminist therapy also cuts across a variety of approaches and techniques in therapeutic practice, according to Worell Remer (2004, p. 23), there are four core principles that form its foundation: attention to the diversity of womens personal and social identities; a consciousness-raising approach; an egalitarian relationship between client and therapist; and a woman-valuing and self-validating process. Attention to the diversity of womens personal and social identities is the belief that women hold multiple roles in their personal and social lives. These roles and identities are discussed and analysed in order to determine their influence on the clients behaviour. The consciousness-raising techniques aim to raise the clients awareness of the external social forces that have an influence on the way they live their lives and experience reality. A distinction between socially-conditioned behaviour and intrapsychic sources of behaviour is made with an exploration of the politics of sexist and racist societal structures that may exist. Furthermore, the relationship between the client and the therapist is that of equality the clients resourcefulness is emphasised and valued. The therapist empowers the client not so much through sharing their own judgments and wisdom, as through facilitation of the self-exploration processes and self-healing resources that the client is assumed to have. This vision of the client-therapist relationship integrates with the goal to foster such qualities as emotional expression, concern for others and community-building among women. Such woman-valuing process is further enhanced by linguistic framing, e.g. enmeshing or fused may be reframed as caring or nurturing (ibid). Worell Remer (2004) also present an Empowerment Model that is an application of the above principles for counselling purposes. The purpose of Empowerment counselling is not only to reduce whatever dysfunctional symptoms the client may exhibit and not only to return them to their baseline normal level of functioning, but to empower them and make them more resilient than before. There are ten components of a womans well-being that the Empowerment Model aims to achieve as the result of counselling: improved self-evaluation; improved comfort-distress ratio; gender- and culture-role awareness; personal control/ self-efficacy; self-nurturance; problem-solving skills; assertiveness; increased access to social, economic, and community support; gender and cultural flexibility; and social activism. The specific intervention techniques that may be employed in order to achieve the above goals are at the discretion of individual therapists, since feminist therapy cuts across a variety of different counselling theories. As Worell Remer (2004, p. 26) note, Some theories may be more conducive to this transformation process than others, depending on the extent to which they endorse gender-biased or ethnocentric concepts or procedures. For example, the authors indicate that they personally rely on two approaches while working within the framework of the Empowerment Model cognitive-behavioural and psychodrama. However, it is still possible to identify several approaches that lend themselves best to feminist philosophy and objectives: gender-role analysis, power analysis, and demystifying methods. In gender-role analysis the treatment focuses on analysing gender-specific stereotypes and expectations imposed by society and ways that they relate to the clients life. Power analysis, focuses is on ways which the distribution of political, social or economic power between genders has shaped the clients personality and life choices. The clients are led toward a deeper understanding of both advantages and destructive consequences of such power distribution. Finally, demystification is used as an ancillary technique in order to reduce the power balance between the client and the therapist. More recently, feminist therapy engages cultural perspectives in order to account for clients diverse cultural backgrounds. Such diversity of perspectives relates directly to the attention that feminist therapy p ay to honouring and accounting for the multiple roles and identities of a woman. The three therapeutic modalities described in this paper are different by their structure, therapeutic goals, and practical techniques. With a single founder, the person-centered approach is the most unified of the three as a theory and method. There are easily identifiable six core concepts that form the foundation of the approach. The cognitive-behavioural theory stems from two theoretical sources and has branched out into a variety of different specific applications. It is characteristic of CBT applications to be disorder-specific. Finally, feminist therapy is more of a philosophy of counselling than a practical method and draws on other therapy types, such as CBT, to find practical intervention techniques most suitable for their target population. Feminist therapy is also different in its assumption that therapy cannot be universally applied to all populations and that women require approaches fine-tuned to their particular contexts. There are certainly also similarities across the different approaches. In all of them, an open, non-judgmental nature of the relationship between client and therapist is a key to the success of the therapy. However, the relationship between client and therapist in feminist approaches are closer to being person-centered than cognitive-behavioural. In both feminist and person-centered philosophy of counselling, the client is seen as the source of their own well-being. The therapist takes the role of a more experienced peer rather than a mentor leading the client towards well-being.

Essay on Discourse in A Portrait of an Artist as a Young Man

Authoritative Discourse in A Portrait of an Artist as a Young Man    In James Joyce's A Portrait of An Artist As A Young Man, the main character, Stephen Dedalus, struggles between his natural instincts, or what Bakhtin calls the "internally persuasive discourse" that "[is not] backed up by [an] authority at all", and his learned response, reinforced by the "authoritative discourse" of religion. To Stephen's "internally persuasive discourse", his natural sex drive is not 'wrong'. It is only after he succumbs to the "authoritative discourse" of religion that he learns that such a natural human drive is 'bad'. Thus, he learns that it is wrong to succumb to sex: he does not think that it is bad on his own. In this case, the "authoritative discourse" that considers sexual drive to be 'bad' becomes Stephen's "internally persuasive discourse". He learns that his natural urges are wrong and, as a result, he learns to deny them and pretend them to be nonexistent. This is how the "authoritative discourse" becomes Stephen's "internally persuasive discourse".   Ã‚  Ã‚   The evidence that Stephen relies on his senses is best shown by the description of how much he has to deny his senses in order to reach the "discourse" of religion.    Each of his senses was brought under a religious discipline. In order to mortify the sense of sight he made it his rule to walk in the street with downcast eyes, glancing neither to right nor left and never behind him. His eyes shunned every encounter with the eyes of women (162-3).    However, there is a natural impulse from which he cannot escape: and that is his sense of touch. He may try to deny it in all possible ways but he cannot wholly escape it. This sense of touch is what causes ... ...567-75. Epstein, Edmund L.   The Ordeal of Stephen Dedalus.   Carbondale and   Edwardsville:   Southern Illinois U P, 1971. Givens, Seon, ed.   James Joyce:   Two Decades of Criticism. New York:   1948. 2nd ed.   1963. Goldman, Arnold.   The Joyce Paradox:   Form and Freedom in his Fiction.   Evanston,   IL:   Northwestern U P,   1966. Halper, Nathan.   The Early James Joyce.   Columbia Essays on   Modern Writers.  Ã‚   Ed.   George Stade.   New York:   Columbia U P, 1973. Joyce, James.   A Portrait of the Artist as a Young Man.   The Portable James Joyce.   Ed.  Ã‚   Harry   Levin.   New   York:   Penguin, 1976. Levin, Harry.   "The Artist." James Joyce, A Portrait of the Artist as a Young Man:  Ã‚   Text, Criticism, and Notes.   Ed.   Chester G. Anderson.   New York:   Penguin,   1968.   399-415. Wright, David G.   Characters of Joyce.   Dublin:   Gill and Macmillan, 1983.   

Physical Education Essay

1. A self-reports are completed by the subjects themselves. Proxy reports are completed for someone who is unable to self-report accurately. A recall is a survey asking to ‘recall’ what they did at a certain time in the past (their activities). 2. A recall is answering questions asking about past events where as a diary is updated daily on an overview of many things and is on more than the recall. 3. The sources of error: Poor respondent memory and/or motivation Susceptibility to socially desirable responses Under-estimation of incidental activities Low sensitivity to change. Individual variation in intensity within the same activities 4. Questionnaires are given to the participant before physical activity, to get the basic information about the participant including name, age, recent injuries, what they know about the physical activity, recent sporting activity they have been involved in etc. Pg 327 1. A setting is typically a geographical area or insinuation containing a large, ‘captive’ audience where health messages can be delivered efficiently. 2. Settings approach can be used for health promotion to get people more active. Within the setting based approach, the choice to be physically active can be made convenient, easier, safer and enjoyable by creating an environment to help the participation in physical activity. This will result in getting more people active. This statistic can then be used in advertising campaigns to promote health. 3. List possible settings in which intervention strategies could be applied. home school community workplace 4. List the possible settings the World Health Organisation has identified. schools workplaces cities  clinical Pg 334 1. Read more:  The Importance of Physical Education Characteristics of a school setting for suitable setting physical activity. A major role in providing a physical and social environment so that children can enjoy an active life. A school setting has the can reach all children, providing an opportunity to reach even inactive children. 2. The difficulties experienced of applying the experienced in applying intervention strategies in a school setting are that if there is no pressure is placed on students and teachers, a big decline in participation could occur. 3. The World Health Organisation suggests that policy-makers in education should: strengthening national policies related to physical education providing sufficient playgrounds and sport facilities on school premises increasing physical activity in cultural and leisure programs and events 4. A workplace setting makes an ideal location for delivering physical activity strategies. Many Australian adults spend a number of hours at work and travelling to and from work. In the workplace, adults are grouped together in the one location, which makes it promoting a strategy easy, influencing many adults at once. Student activities Pg 319 1. The adult did not meet the National Physical Activity Guidelines 2. The individual averaged 3 hours of physical activity a week 3. The individual was only active on 2 days each week 4. The individual got most of their physical activity from work (Occupational) 5. 480 minutes per day was the average sedentary behaviour 6. For a 15 year old the individual did not meet the National Physical Activity Guidelines 7. The young person was only slightly under recommended minute for screen time, on screens an average of one and a half hours a day 8. The individual most common physical activity is soccer playing four times a week for two hours 9. The young person was much more active on week days participating in sport classes and soccer, whereas on weekend spent most of their time on screens. 10. Did not participate in any â€Å"other† physical activities Pg 326 1. BHCS does meet the mandate with all ages groups with the amount of hours given to physical activity 2. The mandate from the department of education and early can be inforced by monitoring schools by sending a worker to schools to check the physical activity routine 3. Primary school could open up lunchtimes to dedicated sports involving children in them and give teaches training in physical education for a broader knowledge. Chapter Review Questions Pg 338 1. a) Describe three reasons physical activity is assessed at the population level? Determine the amount of physical activity required to influence specific health area. Identify biological, psychological and environmental factors that influence physical activity. Study the relationship between physical activity and health conditions. For example, cancer, diabetes, cardiovascular risk factors, mental health, and obesity. b) The difference between a recall and a survey is a recall (remember) is what they did either yesterday, last week, last month or last year depending on the measurement of time used. Usual a survey is how much physical activity you do in a typical week. c) A physical activity log is the personal record of the individual’s physical activity. This is different to a recall survey because a recall is to recollect what they did either yesterday, last week, last month etc. d) A proxy reports are sometimes used for someone who is unable to self-report in a reliable way. They may be completed for a child by a parent. 2. a) A error of a recall survey could be that the participant answers sounds more socially accepted. They could also forget physical activity they have done, more often forgetting incidental physical activity. b) To get better quality data, you make it clear that if there is anything that the participant don’t understand. You can also explain to the individual what incidental physical activity is. c) Both GPAQ and MARCA surveys have the potential to measure physical activity over all domains d) There are three different measures to tell you if you have done 150mins a week. Two only calculate the 150 minute guideline. The third measure calculates both 150 minutes and 5 sessions, (the guidelines for physical activity). 3. a) The Global Physical Activity Questionnaire is a recall instrument its purpose is to assess physical activity patterns. b) Sedentary behaviour is assessed by using a 16 item GPAQ questionnaire. 4. The Active Australia Survey can measure: physical activity based on a log recording a week walking for transport moderate physical activity and vigorous physical activity gardening and yard work physical activity differently from the National Health Survey 5. a) The most commonly used measurements in Australia to assess children’s physical activity and sedentary behaviour is the MARCA and CLASS surveys b) No the CLASS survey is not the same as a recall survey, a recall measures the amount of physical activity during a previous day/week/month. The CLASS survey measures the amount of physical activity on a typical day or weekend. c) You would assess physical activity before and after an intervention program to see what the change in physical activity behaviour is. 6. a) A setting is typically a geographical area or insinuation containing a large, ‘captive’ audience where health messages can be delivered efficiently. b) Three physical environment approaches are: Develop well-equipped playgrounds with playground equipment, line markings on courts, walls, grassed areas and goalposts. Establish walking/cycling paths around the school perimeter for use by students, families and the community. Ensure speed humps, signage, roundabouts in streets around schools to increase safety for pedestrians and cyclists. 7. Describe what the notion ‘walk-ability’ refers to and how it is measured. Walkability is the measure of the overall walking conditions of an area. Factors that are commonly assessed in walkability are; crossings, lighting, shade, access to footpaths, driver behaviour, traffic calming, safety and crime. 8. a) Schools should be providing: Prep to Year 3: 20-30 minutes of physical education a day Years 4-6: 3 hours a week of physical education and sport with a minimum provision of 50 per cent for physical education Years 7-10: 100 minutes per week each for physical education and sport Schools are recommended in providing 2-3 hours of physical activity b) List 5 factors that could be potential barriers to classroom teachers delivering physical education classes in primary schools: Little amounts funds put towards physical education, limiting what equipment school has No spare classes for physical education. Computer devices being promoted in the schools, children are becoming less interested in physical education A lack of equipment or space Not enough training for teachers c) Three strategies that could be implemented to assist primary schools in meeting this mandate and overcoming some of the barriers: lack of equipment, you could get some of the children sporting equtment Lack of space, play games inside the classroom Lack of training, organise a training for the teachers.

Describe the main strengths and weaknesses of Utilitarianism Essay

Strengths * Utilitarianism is simple. It doesn’t have a lot of complex rules, but instead the individual can decide would be the ‘best’, by how it affects others. * It is flexible: no law or principle is unchallengeable. * It allows for circumstance, so you can decide what is the best thing to do given the current circumstance. * It ties in with the Christian ethic of unconditional love, as preached by Jesus. * If someone believes that both lying and breaking promises are acts that are intrinsically wrong, utilitarianism provides a principled way in which they can choose which moral rule to break if forced to make a choice between them. * The emphasis on impartiality, unselfishness and altruism is to be commended. * There is no need to consider precedents as absolute – just because one action worked for someone does not mean that it must be enforced again, when it may not work for someone else. * It is also attractive to secular thinkers, because it makes no grand claims to the supernatural or metaphysical. It appeals to tangible results – the consequences of an action will be perceived. Weaknesses * What do we mean by happiness? What makes us happy? It is hard to define happiness as it varies with person to person. * Should happiness always be pursued? What if we can only be happy if we achieve it in a ‘bad’ way? Like if a murderer is only happy if he kills someone. * How can we say that happiness from one pleasure is greater than from another? There is no way to tell if a genius is any more happy than someone not so clever. * Humans do not always treat each other equal. We care more about the people close to us and would give them more consideration in an ethical dilemma. Some would claim that utilitarians are simply idealistic and unrealistic because they do not accurately evaluate human behaviour and just assume we are all perfect, caring equally for everyone. * It is impossible to be certain about a consequence, which is a general problem with teleological ethics. * It is very difficult to measure pleasure given by any outcome. It will take a great deal of time, thought and study, considering effects on both people and the situation. * Can we compare one person’s happiness to another person’s happiness? * If only the total happiness counts, imagine these two situations: [A] 80% population live very well and are very happy because the other 20% are their slaves. [B] There are no slaves and everyone is happy but not as happy as the 80% in situation A. The total and average happiness in both situations is the same, therefore to a utilitarian there is no difference between the two, and both are equally morally right, but slavery is considered wrong. * Is Act Utilitarianism too demanding? Someone buys a TV for à ¯Ã‚ ¿Ã‚ ½500, which would make them happy; but they could also spend the money saving 1000 lives in Africa. Some Act utilitarians would argue that, yes, we should send most of our money overseas, since that would create the most happiness for the most people, but is that too demanding? * The refusal to acknowledge intrinsically wrong acts: a judge might convict an innocent man in order to prevent a riot that would ensue if he were not convicted – a utilitarian would argue that this is permissible because more people would be made unhappy by the lack of a conviction and the riot; but is it intrinsically wrong to imprison or execute an innocent man? * Act utilitarians might accuse Rule utilitarians of being legalistic: what’s the point, they could say, of following a rule when it is clear that the consequences will decrease happiness? In their view, past experience can only give guidelines, not rules. * Rule utilitarianism may just be act utilitarianism in disguise: all the rules are focussed around the maximisation of happiness. Rule utilitarians believe that the best way to maximise happiness is to maximise happiness with every act- but this is just act utilitarianism. * Human rights, justices, and other such values may not have any place in a utilitarian ethical system if the wishes of the majority override them. * Christians, Muslims, and others of religious faith would argue that god decides what is rights, and what is the best outcome; it is not four humans to try to calculate. * Utilitarianism ignores ‘meaning well’ – benevolent motives. * Utilitarianism â€Å"seems to require more of a human that many are capable of providing† * Just as there are no absolutes for determining acts which are intrinsically wrong, there is also no way to define what is universally good. * There must be sufficient account taken of the minority view – the majority are not always right, even though the satisfaction of their wishes might create the most happiness.

Earth Is Precious Essay

The seven continents are the seven main land areas on the Earth. Some are joined to each other, and some are completely surrounded by water. Some continents have a lot of countries, but others have only a few. Erin Ate Nine Sticky Apricots At Aprils. If you can remember this mnemonic device called an acrostic then it is easy remember all Continents names as the first letter of each word corresponds with the first letter of a continent. These continents are: Europe, Asia, North America, South America, Australia, Antarctica, Africa! Interestingly the names of all the continents end with the same letter with which they start. It is believed that in past ,all continents were joined, this land area was called Pangaea .This area started to break up & got divided into 7 parts ,so today we have 7 continents .These continents are still moving away or moving close to each other. This is called continental drift or plate tectonics theory. For example Europe & North America are said to be moving 7 cm apart every year. Asia It is the largest continent .It covers one-third of earth’s surface. Also it is the biggest in terms of population in the world. Half of the world population lives here. World’s two most populous countries, China & India are in this continent. It has 30% of world land area & 60% of population It is the birth place of great religions – Hinduism, Islam, Buddhism, Christianity It is also the place of great ancient civilizations- Chinese, Harrapan. It is the home of the 10 highest mountain peaks in the world. Mount Everest , the highest mountain in the world is here only . Africa It is the second largest continent. It is also called Dark Continent as for long time not much was known about this continent due to its difficult inhabitable terrain. It is the home of the Nile ,the longest river in the world. It is also the home of the Sahara, the largest desert in the world. The equator passes through the middle of Africa continent ,so it receives direct sunlight throughout the year. So it has hot climate throughout the year. World’s hottest place Ethiopia is also in Africa continent. Africa is very rich in minerals.Ninety five percent of the worlds’s diamonds and more than 50% of the world’s gold comes from Africa. 66% of world’s chocolate comes from Africa. Australia Australia is the largest island (island is a place which is surrounded by water from all sides).It is also the smallest continent in the world. It is also known as â€Å"island continent†. Australia continent has only one country ,which is Australia itself.It lies entirely south of the equator and is called land down under. The name Australia comes from the Latin word australis which means Southern, it seems it was named as Southern place because it lies entirely south of equator. Today the full official name of Australia is Commonwealth of Australia. Two thirds of Australia is flat desert. Australia is home of three unique animals: platypus ,mammal that lays eggs, the kangaroo,which carries its young in a pouch,the emu ,a large bird that does not fly. Australia’s Great Barrier Reef is the world’s largest coral reef,it is made up of coral deposits & is about 2000 kilo meters long Australia is also known for its various type of Eucalyptus trees.There are over 500 varieties. Australia ‘s sheep population is more than its human population. Its sheep population is 14 times more than its human population.This is why Australia stands first in the production & export of wool in the world. Antratica Antarctica is a frozen land area around the South Pole.It is also called â€Å"Frozen Continent† . Antarctica is the highest, driest, windiest, emptiest, coldest place on earth. Antarctica contains 75% of the ice in the world.It is estimated that ice is 4 km thick. It looks all white, that is why it is also known as â€Å"White Contnent†. Antarctica also contains about 70% of the world’s fresh water Antarctica is the windiest continent on earth. . The water of the Antarctica is so cold that nothing can rot here. . The coldest natural temperature ever recorded in the world was in Antarctica. It was as low as –89.2 °C (–129 °F) . Europe It is believed that Europe is named originally after ‘Europa’ who was a Phoenician Princess from Greek Mythology.. In Europe , there are no deserts.It is the only continent without any deserts. Venice, the world’s smallest country is in Europe . Most of the countries of Europe use a single currency called the Euro. Germany is the most populous country in Europe, Industrial revolution is said to have originated in Europe only & from here it spread to whole world. North America North America was named after the explorer Americo Vespucci. North America is the only continent that has every kind of climate The population density is approximately 22.9 per square kilometer, which is the largest for any continent in the world. North America is around twice the size of Europe. Lake Superior in North America is the largest fresh water lake in the world. It is located on the border between the United States and Canada. It is also known as â€Å"New World† North America is the third-largest continent in area, following Asia and Africa, and the fourth in population after Asia, Africa, and Europe. South America Andes i,n South America, form the Second Highest Mountain System in the World next to the Himalayas(in Asia). They are Young Fold Mountains. Mt. Aconcagua is the Highest Peak (7,021 m) of The Andes. The Angel Falls of South America ,is the Highest Waterfall in the World. It also has the world’s largest river –Amazon (by volume of water).The name Amazon comes from Native American name for the river ‘Amazunu’ meaning ‘big wave’.In length ,it is the second longest river in the world (6440 km) South America is also the home of anaconda,one of the world’s largest snakes.

Business Product Analysis Coursework Example | Topics and Well Written Essays - 1500 words

Business Product Analysis - Coursework Example Coke was initially developed by pharmacist John Styth Pemberton in year 1886 (Biswas & Sen, 1999). In the history of 112 years, Coca-Cola has entrenched itself into American culture. In 1994, the American use was more than 773 million servings of Coca-Cola, Sprite; diet Coke, Fanta and additional products of the coke corporation. The corporation's drink products comprise bottled plus canned drinks fashioned through self-governing plus business owned bottling plus canning operations (Wikipedia, 2009), (Bellis, 1997), and (The Coca-Cola Company, 2008). The Coca Cola Company has truthfully one of the supreme stories in U.S. history.' The technique in which the company has pressed on and endured the taste of time makes an impression up till now their harshest detractor.' The Coca Cola Company has a dread exciting history and still an additional assuring future.' Their industry policy, all along with an extremely devoted customer base, has guided The Coca Cola Company to the position of boss of the market (Pendergrast, 2000), (Bellis, 1997), (Biswas & Sen, 1999) and (The Coca-Cola Company, 2008). At the present time, the Coca Cola Company is working with a network of license bottlers. It has fifty three bottling divisions aligned among 26 corporations. Each of these bottlers previously was performing business through Parle's Ramesh Chouhan, after his sale of drink products to Coke. As for each contract signed among Coke and bottlers, the previous provisions to them through soft drink focus. According to the latest plan and policy of the coca cola, the Coke bottlers will stop to remain self-governing entities; in its place, depending on physical positions, they will be amalgamated into one of the super bottling corporations. Believing the enormous impending of enlargement of the whole worldwide marketplace, coca cola desires to increase the marketplace by 40 % for each annum (Wikipedia, 2009), (Biswas & Sen, 1999), (Bellis, 1997), and (Olson, 2005). Fundamental Marketing Strategies The Coca Cola Corporation is capable to attain its aims and objectives by means of the product development or distribution technique or promotional features. In fact, better management from the plant place to the sales services that corporation presents, something could be employed to differentiate (Riz, 2009). The product forms a center in the differentiation policy in the middle of the other P's of the Marketing Mix policy. Product Differentiation is extremely significant in product management for the Coca Cola and has potential in forming flourishing marketing strategies (Pendergrast, 2000). Here I have presented the Coca-Cola Mission Statement and Objective that is developed after the huge marketing study and brand positioning research (Thecoca-colacompany, 2007) and (Wikipedia, 2009). 1.)'''''' To Refresh the World in mind, body and spirit. 2.)'''''' To motivate Moments of Optimism, in the course of our brands and our actions. 3.)'''''' To Create Value and Make a Difference, all over the place we engage. 4P's marketing Mix Models This section presents the analysis how Coca-Cola can produce a better marketing through